Over a year and a half later we finally received the new Facebook app, after much moaning and alot of complaining, for the new, well old iPad 2, and now, we discover why Facebook, a multi billion pound organisation, took so long to release such a simple app, to its 700 million plus users. Abit [...]
Over a year and a half later we finally received the new Facebook app, after much moaning and alot of complaining, for the new, well old iPad 2, and now, we discover why Facebook, a multi billion pound organisation, took so long to release such a simple app, to its 700 million plus users.
Abit of history, we can tell you now that Facebook is accessed everyday atleast 20 times by a user, and is the most popular and common app across all platforms, from iPad 2 to the iPhone 4S. But, a free iPad app for Facebook has been much awaited, well since the dawn of time, if you can say that time began when the iPad was released. And eventually, over time, many users became anxious and frustrated at the fact that there was no official Facebook app, especially when the iPad began dominating the tablet market.
However, we can reveal to you now, that Facebook were not that pro-active, and did not immediately set to work on their free iPad application. But, the reason Facebook were not hasty, was because, this was over a period where Facebook was rapidly growing, and investing in an application would take away Facebook engineers from the core site, to work on a spin off, and it was something Facebook at the time simply could not do.
Ethan Beard, the Director of Platform Partnerships at Facebook said in a statement:
“One of the challenges anyone has working on mobile experiences, is that there are a lot of different technologies and a lot of different platforms,”…“I remember when the iPad came out, we started saying ‘let’s cook up a team to work on this,’ but then we took a step back. We had PC Web, mobile Web, a low-cost site for emerging markets, an Android App, iPhone app, and BlackBerry app. We would’ve had more people inside Facebook translating Facebook from the app that we’d built, into all those other platforms than we did have working on the core experience.”
Therefore, from this statement we can see that Facebook was just being run ragged, as they tried to appeal, and to reach out to users on all emerging platforms. Thats what caused delays, and much to the annoyance of iPad users, after the free iPad app was set to be released, there were a number of hiccups. Reportedly completed in May and ready to be used by the wider world, Facebook did not release the app, possibly because they were trying to time it right with their mobile apps platform, or sync it with the iPhone 4S launch. Although, Steve Jobs death did hinder the release by a further 2 or so weeks.
All in all, the free iPad Facebook app has been released, and even though there are a few problems here and there, the app itself is beautiful, gives the user an easy experience, is back to basics, and implements simplicity. Going hand in hand with the Apple iPad.